What's RSS?RSS stands for Really Simple Syndication. It's an easy way for you to keep up with news and information that you're interested in, all by following short messages that are delivered directly to you via an RSS feed reader. Some browsers, such as the current versions of Firefox and Safari have built-in RSS readers. If you're using a browser that doesn't currently support RSS, there are a variety of RSS readers available on the web. Subscribe to the Urban Outfitters RSS feed and you'll be among the first to know about exclusive sales, sweepstakes offers, what's new and more — we'll send you almost-daily updates directly to your RSS reader!